Abstract Understanding consumer motives is an advantageous activity for event managers to undertake, and it should come as no surprise that extensive research has been conducted on music festivals within the music event literature. However, there has not been any such research carried out on grassroots events (a grassroots event generally has a small capacity …
Introduction Project management (PM) methods can aid the event manager in organising and managing events. However, knowing when and how to implement PM methods can be challenging for event managers due to differentiating needs for different event types. This essay will explore the PM methodologies and determine whether they would be appropriate for certain types …
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This report covers a thorough marketing analysis of the greatest show on Earth, Glastonbury! Overview This report provides insight into the marketing strategy of the Glastonbury festival and indicates the future marketing strategy and direction of the festival. The report does this by thoroughly understanding the company’s history, providing an in-depth analysis of the market …