An Investigation into Consumer Motives Behind Attending Grassroots Music Events in the UK
HOME – BLOG An Investigation into Consumer Motives Behind Attending Grassroots Music Events in the UK May 5, 2022 Howard Introduction Research Aims Literature Review3.1 Defining Music Event Types 3.11 Grassroots Music Events 3.12 Popular Music Events 3.13 Music Festivals 3.14 Music Event Infrastructure3.2 Motivations to Attend Music Events3.3 Differing Motivations by Segmentation3.4 Techniques Employed3.5 […]
Project Management Techniques In Event Management
HOME – BLOG Project Management Techniques In Event Management March 5, 2022 Howard Introduction Project management (PM) methods can aid the event manager in organising and managing events. However, knowing when and how to implement PM methods can be challenging for event managers due to differentiating needs for different event types. This essay will explore […]
Glastonbury Festival Marketing Strategy
HOME – BLOG Glastonbury Festival Marketing Strategy March 4, 2022 Howard This report covers a thorough marketing analysis of the greatest show on Earth, Glastonbury! Overview This report provides insight into the marketing strategy of the Glastonbury festival and indicates the future marketing strategy and direction of the festival. The report does this by thoroughly […]